Measurement is the through-line of everything we build: figure out what actually drives a business, then build the system that runs on it.
This project tracks digital attention across nearly a hundred entities by fusing six independent public signals — search interest, encyclopedia traffic, results, social engagement, news coverage, and availability — into a single, configurable score, refreshed every few hours.
How it's built
Collection is fully decoupled from display. A scheduled pipeline fetches every source on a cadence and writes compact data files; a lightweight app loads them into an in-memory analytical database for instant queries — league overviews, head-to-head comparisons, and movement alerts.
Why it matters
Most "insight" work fails because the signals are noisy and scattered. The value is in the fusion: turning many messy public sources into one metric a decision-maker can actually act on — and keeping it current without anyone touching it.