The threads
I did not set out to make the same case six times. Everything I have published here is on this page, in the order it happened, with a line drawn between any two pieces making the same argument. I noticed the arguments afterwards rather than planning them, which is the only reason they are worth showing.
Every line names the sentence on both sides. A resemblance you cannot quote is a resemblance you invented, and this is a site about not doing that.
Pieces 38
Connections 84
Threads 6
Stated in the prose 17 Six arguments. Measurement 13 Influence 14 Service & reputation 5 Coalition & narrative 13 Instruments 14 Machines 25
Every line names the sentence on both sides.
2013 Sixty thousand organ donors in nine days The Times of India · 2013 3 Giving graduating students one last thing they could do about it Pearl Academy (Creative Arts Education Society), India · 2013 2 2014 Letting customers prove the product, when the brand had stopped being believed Sony (Sony India), India · 2014 4 Making an American brand Indian, without pretending it was not American Coca-Cola (Coca-Cola India), India · 2014 7 2015 A brand whose online presence was a complaints desk Whirlpool (Whirlpool India), India · 2015 4 Seventy-four per cent of the complaints were not about the products Snapdeal, India · 2015 4 A national communications architecture for a foundation's largest country program Bill & Melinda Gates Foundation, India · May 1, 2015 6 2016 An agency model rebuilt around influence, six weeks before the contract ended SK-II (Procter & Gamble), Singapore, Greater China, Japan and Korea · 2016 5 Listening to Japanese mothers, with the sample size written down Pampers (Procter & Gamble), Japan · 2016 7 Connecting influence to sales, for a brand that had never been able to Pampers (Procter & Gamble), China · 2016 3 Answering a brief with the three questions the client had actually asked Clear (Unilever), India · 2016 4 The counting failure underneath India's malaria failure Malaria No More, India · November 1, 2016 5 2017 A stack is a training schedule that happens to include software Xynteo · 2017 4 The second wave is not the first wave again DB Schenker · 2017 4 Making a cross-sector coalition something a company could actually join Xynteo, India 2022 · January 1, 2017 4 2019 When a company can no longer be believed about its own good works An Indian conglomerate · 2019 7 Measuring hate speech in a language the machines could not read A global bank · 2019 5 Europe Delivers: reading twenty-nine countries with machines and analysts together Xynteo, Europe Delivers · April 1, 2019 8 seven years — nothing published here 2026 A real-time attention index fused from many public signals The estate · March 10, 2026 5 A private AI appliance that runs entirely on hardware you own The estate · June 1, 2026 2 The Foundry: a machine that turns an idea into a live repository The estate · July 1, 2026 3 AI-assisted deal authoring inside a revenue-operations platform The estate · July 15, 2026 2 Why automations fail — and how to make them stick Writing · July 28, 2026 4 Public, hybrid, or private? A field guide to where your AI should run Writing · August 4, 2026 3 We automated ourselves first Writing · August 8, 2026 5 The deployment path, as running code Writing · August 8, 2026 5 An error handler that retries what's safe and escalates the rest Writing · August 10, 2026 2 One workflow, many clients Writing · August 10, 2026 2 Three workflows for a DTC brand's first week Writing · August 10, 2026 3 The DSAR pipeline that stops at a person Writing · August 10, 2026 3 Measuring 'public where it makes sense, private where it matters' Writing · August 10, 2026 4 A visibility check that reports what six questions on one engine can actually show Writing · August 10, 2026 4 Art, science and code Writing · September 4, 2026 9 A narrative you have to police is not working Writing · September 8, 2026 7 How do you qualify 'credible'? Writing · September 9, 2026 4 Do the matching by hand until the algorithm has something to learn from Writing · September 9, 2026 3 Influence is a measurement problem, not a casting problem Writing · September 9, 2026 7 Credibility and reach are not the same purchase Writing · September 9, 2026 5