Free diagnostic · for executives

Would your positioning survive a sceptical buyer?

Thirteen questions on the four things that test a positioning: whether the claim is a claim, whether it is proven or asserted, whether it is measured against the number that drives the business, and whether the decision in front of you is bounded and still open. The last section is the list of reasons not to hire me. Tick any that are true and I will say so.

Your answers stay in your browser. Nothing is sent to me unless you ask for the summary.

A memo travels with the questions. Each of its four paragraphs is struck through until your answers state it.